The Gorilla You Missed

Written by Studio AM.

In a well-known experiment, viewers watch two teams passing basketballs and count the passes made by one team. In a widely shown version, they track the team in white while a person in a gorilla suit crosses the scene. Many viewers miss the unexpected person. How often people notice depends on the task and the version of the video.

This is called inattentional blindness: failing to notice something visible while attention is occupied elsewhere. An image can reach the retina, the light-sensitive surface at the back of the eye, without becoming part of conscious awareness. Attention helps select what we process. Some visible events remain unrecorded in what we notice or remember.

Watching again without the counting task makes the unexpected person much easier to see. That contrast shows why feeling attentive is not a guarantee of noticing everything. The effect can help explain how a driver might look toward a motorcycle yet fail to notice it. It cannot establish the cause of any particular crash or verify what a driver reports.

The experiment is a demonstration of selective attention, not a test of a viewer's intelligence or overall eyesight.

Questions

Choose an answer. The explanation appears after you answer.

  1. Question 1 of 4

    What is the main idea of the passage?

  2. Question 2 of 4

    What were the viewers asked to do while watching the video?

  3. Question 3 of 4

    What can the experiment suggest about a driver who reports missing a motorcycle?

  4. Question 4 of 4

    What does “unrecorded” mean here?

Score: none answered yet.

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